Friday 9 February 2007

PURPLE EVERYTHING!

First, my nose and toes have been purple all week- its freezing out here on the farm. With all the terrifying predictions of snow, I envisaged ruined vegetables buried under mountains of snow. In fact, we have got off with a very light covering, and some really sharp frosts. The chief sufferers have been the gang down the farm; the wind seems to penetrate any number of layers, and fingers needed to be agile feel like immobile blocks of ice. A huge thanks to some of the unsung heroes of the food industry, doggedly and good-naturedly battling on in conditions that most people no longer experience.
Next week is PURPLE LOVE WEEK. What is it? check www.purplelove.co.uk
Its an opportunity to support local independent suppliers such as Eden Farms during Valentine's week. Just another marketing hype? Maybe, but it has a serious side.
Vegetables are not very romantic , certainly not in February, and we always miss out on any fun at Valentines day- so this certainly appeals. We have carefully planned our veg boxes for the week to be full of seasonal purple vegetables! And we are giving a 10% discount on all purple vegetables purchased from out farmer's markets during this period!
Purple Love Week is a bit of a giggle for independent suppliers only: its here to draw consumer's attention to us. Lacking the marketing resources of larger companies, a small farm such as Eden Farms can struggle to compete in the battle to relieve consumers of their cash! Purple Love Week is to remind everyone out there that small suppliers have something different and unique to offer shoppers. We have not gone down the corporate route adopted by many box schemes, and we are dedicated not only to our customers, but also to ourselves, our vision, our farm and our staff! We're worth it! Eat Purple!

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